or the arrow in the fed ex logo, or the "31" in the new baskin robbins logo...this kind of stuff is genius.

Theory: It has something to do with Bern. The symbol of Bern, canton or city, is a bear

That looks less like a bear and more like a white mouse.

Toblerone's logo is in fact referred to as "the bear in the mountain" and was the subject of a recent IP case that went all the way to the Supreme Court of Canada. Cory will no doubt be thrilled to know that the SCC refused to use the Toblerone logo's copyrighted status as grounds for preventing importation of gray-market (parallel import) Toblerone into Canada.

http://scc.lexum.umontreal.ca/en/2007/2007scc37/2007scc37.html

Not only is there s bear in the mountain, but it seems that there is a bear which will be imminently parasitized by the dreaded candiru fish.

Burroughs would be proud.

Honestly, it just looks like a really fat horse to me. I mean, do bears' legs bend like that? And that big mountain feature looks like a long, flowing tail coming from the back end. . .
Verrueckte Schweizer!

Yeah, I thought it looked like a fat fox, what with the tail/alluvial fan on the mountain. But what do I know? I don't even like hazelnut flavored chocolate.

It took me a minute, but at first I thought it was a stag of some sort. I wonder why they did that though.

nice discover!!

Hey it is a bear, due to the fact that the Swiss capitol is named Berne, meaning City of the Bears. Swiss chocolate, comprende?

Hamster.

AND anyone see the fish suspiciously placed rather close to the bear's er, nether regions? Hmm.....

Not remotely as cool as the Bear in the Toblerone, but the old Bank of America logo was simultaneously a "BA" and an eagle flying through a window...

Reminds me of the arrow in FedEx -- between the E and the X

http://www.federalexpress.com/

Is the bear hugging Great Cthulhu? Now that makes me hungry for chocolate!

After looking at it a little more, I think the bear is on fire. What kind of wicked chocolate makers are these?!? I mean, I like Toblerone, but I'm not going to eat chocolate from a company that endorses the immolation of bears in Switzerland.

Why couldn't they have put a picture of the Ricola guys in flames? Or those obnoxiously hip and trendy Mentos people? Either one of those would be fine by me.

My favourite is the people having sex in the "Cammel" well... cammel.

Here's the official breakdown: It's a half bear, half fire-tailed-horse rearing up to try and shake off the beehive on it's head while simultaneously preparing to slap a fish out of mid-air.

Yes Right, there is a shape of a bear.

I think this is just a creative expression of the designer who created this logo. I mean, maybe the designer wanted to express his own idea without making a huge change to the logo.

Yours Sincerely.

Maybe it's because of the honey, contained in the chocolate. See also here about the recipe.

Hi from Brazil!!!

For me looks like a bear with a horse tail ahauahaua
But is great! I never had observe this logo and viewing an animal on this... I only remember the tasty of de chocolate ahauahaua

As a kid I had Bunnykins plates, cups, bowls etc - beautiful images of bunnies in waistcoats in English countrysides on porcelain-type crockery. Every second family had them. On the bottom of each piece was a little portrait of two or three of the bunnies.

It was only in my twenties that someone pointed out to me that those bunnies on the reverse side were doing, well, what bunnies do - sometimes in pairs, sometimes in threesomes, always very discreetly (but unmistakeably) in their little blue waistcoats. My parents had never noticed and thought it was hilarious when I pointed it out to them. I've since pointed this out to many others who grew up with these pieces - or better still, whose children did - and none of them noticed either.

Unfortunately I can't find any images. But if you or your parents have any bunnykins crockery, take a look.

Ah! Here we are:

http://www.usfamily.net/web/gif/saucer2_550h.jpg

Andrew: Goodness, so they are. Amazing what you can get away with when you're cute and wholesome-looking.

GRFrench: Okay, you win. Or at any rate, you're winning so far.

Not as subliminal as a hidden bear or as promiscuous as the bunnies but has anyone ever noticed the swarm of bees erupting from the stomach of a dead lion on tins of Tate & Lyle Golden Syrup?

I've always thought that it was a fat lady singing Wagner.

Not as subliminal as the hidden bear nor as saucy as the rabbits but has anyone seen the swarm of bees erupting from the stomach of a dead lion on Lyles Golden Syrup tins.

Just thought I'd pass it on.

A fast growing furniture selling company in Spain is called Moblerone (Muebles=furniture in Spanish): http://www.moblerone.es

Logo is unmistakable: http://www.martinmuebles.com/moblerone/logo_moblerone.jpg

There´s a fish too.

http://www.flickr.com/photos/nonstoplace/407263238/in/set-72157594467334555/

the worst pat is, once you see this, you can never UNSEE it. Your eyes will be drawn to it every time.

Thank you, Andrew, for emotionally scarring me with that Bunnykins saucer >_>

You do realize that the third bunny is actually HELPING the process? It looks like he's almost holding the, uhm, "top" bunny up o_O

Oh, and GRFrench definitely wins!

Here's a bar trick that uses a type of beer we used to have in Canada.
Take the label from a bottle of Red Dog:
http://www.geocities.com/Area51/Chamber/6284/bar-reddog.gif
Turn it upside-down and cover half it:
http://www.agraham.ca/Shared/red_dog_batman.png

...and you have a picture of Batman and Catwoman inflagrante delicto.

There is "Manneken Pis", Belgium's national symbol (a urinating boy), in Camel cigarettes' logo:
http://en.wikipedia.org/wiki/Camel_(cigarette)

I never noticed this one before, it's great! now however, the dark negative space to the right of the bear looks like oogy boogy from nmbc in profile. this delicious treat is working on new layers for me now

On the bonking bunnykins I understand that the original designer was only paid a pitiful one-off fee for his original designs. Bunnykins wouldn't budge on his requests for a reasonable fee so he modified the original to show what bunnies do best. The agreements between Bunnykins and the designer were such that if Bunnykins wanted to modify the design then they had to, legally, commission the designer to change it. His fee for any changes would be huge - so Bunnykins left it as it was hoping that no one would really notice.